Privacy Policy

Effective date: 08 September 2026

Last updated: 08 September 2026 

1. Who We Are

Irish Trade Growth (ITG) is operated by Conor McDonald as a sole trader.

Where Irish Trade Growth determines why and how personal data is processed, Conor McDonald trading as Irish Trade Growth is the data controller.

Contact

Email: info@irishtradegrowth.com
Phone: 085 222 4381

2. What Information We Collect

Depending on how you interact with us, we may collect:

• Full name

• Business or company name

• Job title or role

• Telephone number

• Email address

• Business address

• Information about your business

• Information contained in enquiries or communications

• Information you voluntarily provide to us

Where we use lead-generation forms, we may collect information such as your name, telephone number and work email address.

We only request information that is reasonably necessary for the purpose for which it is collected.

3. How We Collect Information

We may collect personal data when you:

• Contact us by phone or email

• Submit an enquiry

• Complete a lead-generation form

• Respond to an advertisement

• Communicate with us

• Visit or use our website

• Become a client

• Provide information during client onboarding

Where information is collected through a third-party platform such as Meta, that platform may also process your information under its own privacy policy.

4. How We Use Personal Data

We may use personal data to:

• Respond to enquiries

• Communicate with prospective clients

• Provide our marketing and lead-generation services

• Manage clients and leads

• Operate CRM and lead-management systems

• Manage advertising campaigns

• Follow up on enquiries

• Send direct marketing where legally permitted

• Improve our services

• Maintain business, accounting and tax records

• Protect our systems and prevent fraud or misuse

• Comply with legal obligations

• Establish, exercise or defend legal claims

We will not use personal data for incompatible purposes unless permitted or required by law.

5. Lawful Bases for Processing

We process personal data only where a lawful basis exists under applicable data protection law.

Depending on the circumstances, this may include:

Consent
Where consent is required, we will obtain it before carrying out the relevant processing. Consent can be withdrawn at any time.

Contract
We may process information where necessary to enter into or perform a contract, or to take steps requested before entering into a contract.

Legal obligation
We may process information where necessary to comply with legal or regulatory requirements.

Legitimate interests
We may process information where necessary for legitimate business interests, provided those interests are not overridden by your rights and freedoms.

Our legitimate interests may include responding to enquiries, managing business relationships, operating and improving our business, maintaining records, protecting our systems and dealing with legal claims.

6. Direct Marketing

We may carry out direct marketing where permitted by law.

Where affirmative consent is required for electronic direct marketing, we will obtain appropriate consent before sending marketing communications.

Submitting an enquiry or lead-generation form does not automatically give blanket permission for unrelated future marketing.

Where you have contacted us, we may use the information you provided to respond to your enquiry and communicate with you about the service or information you requested.

You have the right to object to direct marketing at any time.

Where required, our electronic marketing communications will include an appropriate way to opt out.

7. Meta Advertising & Lead Generation

Irish Trade Growth may use Meta's advertising services, including Facebook and Instagram, to promote our services and generate enquiries.

When you submit a Meta lead-generation form, the information you provide may be sent to Irish Trade Growth so that we can respond to your enquiry.

Our forms may request information such as:

• Full name

• Telephone number

• Work email address

Meta may separately process your information under its own privacy policy and terms.

We review our advertising campaigns, forms and data flows to ensure that we only request information that is reasonably necessary.

8. CRM & Lead Management

We may use CRM, lead-management and automation software to organise enquiries and manage client relationships.

This may include GoHighLevel or another suitable CRM platform where actually used by Irish Trade Growth.

These systems may be used to:

• Store lead information

• Organise enquiries

• Record communications

• Manage follow-ups

• Manage client information

• Automate appropriate administrative processes

Before introducing a new platform to process personal data, we will assess its processing and security arrangements as appropriate.

9. Client Lead Data

When providing lead-generation services to a business client, Irish Trade Growth may process personal data on the client's behalf.

Where the client determines why and how the lead data is processed, the client will normally act as the data controller and Irish Trade Growth will act as the data processor.

In these circumstances:

• We process the data according to the client's documented instructions.

• The client remains responsible for determining the purposes and lawful basis for processing.

• We will not use client lead data for unrelated purposes.

• Access will be limited to what is reasonably necessary.

• Appropriate security measures will be used.

• Appropriate data-processing arrangements will be put in place where required.

• Data will be returned or deleted in accordance with the applicable agreement, subject to legal retention requirements.

10. Third-Party Providers

We may use third-party providers to operate our business and deliver services.

These may include:

• Meta

• CRM and lead-management providers

• Google services

• Cloud-storage providers

• Email and domain providers

• Communication providers

• Payment providers

• Accounting or bookkeeping providers

• Website and hosting providers

• Other technology providers necessary to operate our business

Depending on the circumstances, a provider may act as a processor, independent controller or another legally recognised role.

We will take appropriate steps to ensure suitable data-protection safeguards are in place where required.

11. International Transfers

Some service providers may process personal data outside Ireland or the European Economic Area.

Where personal data is transferred outside the EEA, we will use appropriate safeguards and lawful transfer mechanisms where required by applicable data protection law.

These may include adequacy decisions or Standard Contractual Clauses.

12. How Long We Keep Personal Data

We keep personal data only for as long as reasonably necessary for the purpose for which it was collected, unless a longer period is required or permitted by law.

Retention may depend on:

• The type of information

• The purpose for which it was collected

• Whether there is an ongoing business relationship

• Legal, tax or accounting requirements

• The need to establish or defend legal claims

• Client-specific retention requirements

When information is no longer required, we will take reasonable steps to securely delete or dispose of it.

13. Business & Tax Records

Irish Trade Growth must maintain certain business, accounting and tax records.

Where personal data forms part of these records, we may retain it for the period required by applicable Irish law.

Information retained for legal or tax purposes will continue to be protected and used only as permitted.

14. Data Security

We take reasonable technical and organisational measures to protect personal data against:

• Unauthorised access

• Unauthorised disclosure

• Loss

• Destruction

• Alteration

• Unauthorised use

Security measures may include strong passwords, multi-factor authentication, access controls, secure devices, secure cloud services and appropriate software security measures.

No system can be guaranteed to be completely secure, but we take reasonable measures appropriate to the risks involved.

15. Who May Receive Personal Data

Depending on the circumstances, personal data may be shared with:

• Irish Trade Growth personnel or authorised persons

• Clients where necessary to provide services

• Advertising platforms

• CRM providers

• Cloud and software providers

• Email and communication providers

• Payment providers

• Accountants and professional advisers

• Legal advisers

• Government bodies or regulators where legally required

We do not sell personal data to third parties.

16. Automated Decision-Making & Profiling

Advertising platforms may use automated processing to select audiences, optimise campaigns and determine how advertisements are delivered.

Irish Trade Growth does not currently intend to make decisions about individuals that produce legal or similarly significant effects based solely on automated decision-making.

If this changes, this Privacy Policy will be reviewed and updated where necessary.

17. Your Data Protection Rights

Subject to applicable legal conditions and exemptions, you may have the right to:

• Be informed about how your data is used

• Access your personal data

• Correct inaccurate information

• Request deletion in certain circumstances

• Request restriction of processing

• Object to certain processing

• Object to direct marketing

• Request data portability where applicable

• Withdraw consent where processing is based on consent

These rights are subject to certain legal conditions and exemptions.

18. How to Exercise Your Rights

If you have a question about your personal data or wish to exercise a data protection right, contact:

Conor McDonald
Irish Trade Growth

Email: info@irishtradegrowth.com
Phone: 085 222 4381

We may need to verify your identity before responding to certain requests.

If your request concerns lead data that we process on behalf of a client, we may need to refer the request to that client as the data controller.

19. Complaints

If you believe your personal data has not been handled in accordance with applicable data protection law, you have the right to make a complaint to the Irish Data Protection Commission (DPC).

You can find information about the DPC and its complaints process through the Commission's official website.

Where appropriate, you can also contact us first so that we can try to resolve your concern.

20. Cookies & Similar Technologies

Our website is currently provided using Google Sites.

The website may use cookies or similar technologies operated by Google or required to provide, secure or operate the website.

Irish Trade Growth does not currently intentionally add its own advertising cookies, tracking pixels or third-party analytics tools to the website.

If we introduce analytics, advertising pixels, conversion tracking or other non-essential tracking technologies, we will review our privacy and cookie arrangements and obtain consent where required.

21. Changes to This Privacy Policy

We may update this Privacy Policy when:

• Our services change

• Our technology changes

• Our data-processing activities change

• Applicable law or guidance changes

• Our business operations change

The latest version will show the date it was last updated.

We will review the Privacy Policy before introducing material changes to how personal data is processed.

22. Contact

If you have any questions about this Privacy Policy or how Irish Trade Growth handles personal data, please contact:

Irish Trade Growth
Conor McDonald

Email: info@irishtradegrowth.com
Phone: 085 222 4381